Podcast Advertising ROI
Between travel, lodging, shipping, planning, and the cost of multiple employees, audio shows are very expensive for manufacturers. There’s also the problem of the attendees, where sometimes it seems like the average age is 60 years old, and we’ve seen the same faces for 20 years. The main question is: “How do we connect with listeners that are new to the hobby, and bring them into our ecosystem?”. We know that brand loyalty is huge in the HiFi community, and that every new customer can lead to thousands of dollars of lifetime value.
But…how do we reach them?
What if there was a platform that attracted thousands of targeted customers monthly? Customers looking for gear recommendations. Customers at the entry-level stage to the hifi hobby. Customers literally holding their credit cards as they type an email looking for specific advice on audio equipment.
There is now.
Enter Beginner Audiophile
What They Are Saying
Here are a few comments from the hundreds of emails we receive due to the show. Some are literal buying decisions, while others are just feedback. (Thankfully, most of it is awesome!)
On buying decisions:
I have a budget of around $2000 I’m ok starting of with just a 2.1 or 3.1 channel system and move up from there. My question is what do you think between the ELAC Uni-Fi UF5 and the Klipsch Reference RF-7 II speakers?Randy
I have a vintage set up: Marantz 2270 with Pioneer HPM-100 speakers. Mostly use for vinyl. Want to figure out how to stream music other than with regular boring aux cord ha. Do you think the Sonica DAC is a good way to stream music through? You think the mix of old and new gear will sound okay?Aaron
I wanted to just shout out and say how much I enjoy your podcast. I randomly found you guys just after you posted the first episode and was hooked ever since.
I am actually an sales person for one of the largest HiFi dealers in the country. And as I’m sure you know most of the “HiFi” guys don’t go to stores and ask for advice, they come in “knowing” what “the best is” and then they buy it. But your show and how you explain HiFi in layman terms has made it easier to work with the clients who just want good music, it has allowed me to explain what good sound is and how to achieve this with in any budget without going over their head and confusing them. Because of this I have recommended this podcast to every client I talk to that wants to get into this world as well. So thanks again and please keep them coming. Breck
Advertising Info (April 2018)
- 1 “Ad Slot” equals a 15-second pre-roll and a minimum of a 60 second mid-roll ad.
- Ads are typically “live reads” and not pre-recorded
- Includes Facebook and Instagram Social Media Posts. (Frequency varies with ad package)
- Quarterly ad buys required (6 episodes) with monthly or quarterly payment option.
- Current download stats between 3000-4500 unique listens per episode.
- Monthly reach of targeted customers approx. 6000-9000.